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| Photo Credit: John December via Google Images |
Chapter 2 of
Social Media Communication by Jeremy Harris Lipschultz covers CMC, Diffusion, and Social Theories. CMC stands for Computer-Mediated Communication. Chapter 2 explores how CMC impacts identity formation, presentation, distribution, and other issues. The origins of the internet were also discussed, ARPANET. Other aspects of CMC and social media communication were looked at including diffusion of new ideas, uses & gratifications, and online culture/power.
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